Kochi: Union Cabinet Minister of Overseas Indian Affairs Vayalar Ravi unveiled the logo of the new Malayalam channel from Madhyamam Broadcasting Ltd, Mediaone, here at Kochi Le Meridian convention hall Saturday.
T Arifali, Ideal Publication Trust chairman, presided over the function.
Mediaone, a infotainment channel, is to be launched in August this year.
The Calicut headquartered channel will comprise entertainment, as well as news and current affairs shows, which will be fed from bureaus in New Delhi, Dubai, Riyadh, Thiruvananthapuram, Kochi and Malappuram.
The channel, run by chief executive Dr Abdussalam Ahmad, will reportedly target women and students, with a strong emphasis on human rights. Minority, tribal and marginalised people will all be given special attention.
As for the future, Madhyamam Broadcasting Limited reportedly plans to expand into other Indian states with Mediaone TV, plus Urdu and English channels, and one targeted at the Indian audience living in the Middle East.